Currently, China's tea beverage industry is experiencing a wave of overseas expansion. Industry data shows that over ten prominent tea brands have established international presence. The International Food Exhibition will offer more information about import and export.

From an industry development perspective, China's domestic tea market has entered a stage of stock competition. As leading brands surpass the 10,000-store milestone, market growth potential continues to shrink. Exploring international markets has become a crucial strategic direction for tea companies seeking new growth opportunities.  

From an enterprise capability standpoint, Chinese tea brands have accumulated substantial experience in product development and supply chain management through years of development, equipping them with the necessary conditions for global expansion. Surveys indicate approximately 30% of tea beverage companies have incorporated overseas growth into their long-term development plans.  

However, international market expansion presents significant challenges. With coffee dominating global beverage markets, Chinese tea brands must overcome multiple obstacles including cultural differences, supply chain management complexities, and consumer education. To establish a foothold in the intensely competitive global arena, companies must dedicate substantial effort to product localization, supply chain optimization, and brand marketing.  

The International Food Exhibition notes that regarding product strategy, brands must balance maintaining authentic Chinese tea characteristics while adapting to local tastes. Thorough research into different markets' consumption habits to develop product portfolios catering to regional preferences proves critical for market penetration. 

For supply chains, establishing efficient and stable cross-border systems is paramount. Companies need close collaboration with local partners to optimize logistics networks, ensuring product quality while controlling operational costs.  

Brand communication remains equally vital. Incorporating local cultural elements into packaging design and leveraging digital marketing channels like social media can effectively enhance brand recognition and reputation.  

Looking ahead, Chinese tea brands must build on their inherent strengths to pioneer distinctive international development pathways, allowing the fragrance of Chinese tea culture to spread worldwide.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: Economic Daily

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