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Reflecting on the Brazilian Pavilion 2024: Anticipating the Highlights of SIAL Shanghai 2025

2024.12.31

Highlights of the Brazilian Pavilion: From Ranch to Table: Brazilian beef, known for its unique flavor and premium quality, takes pride in its efficient farm-to-table supply chain. Through innovations in logistics and sustainability, Brazilian exporters demonstrated how their products reach Chinese consumers while retaining peak freshness and flavor.

Unique Selling Points:


 • The superior growth environment, including Brazil’s expansive tropical grasslands and the famous Pampas region.


 • Nelore cattle, a standout breed comprising 90% of Brazil’s beef exports, raised naturally without hormones.


 • Advanced traceability systems ensuring safety and compliance with international standards like HACCP and GMP.


 • Global Leadership: Top Brazilian companies like JBS, Minerva, Marfrig, and Frigol, leaders in global meat production, shared their expertise and premium offerings. For instance, JBS, the world’s largest beef company, highlighted its high-end Bassi Angus line, winning over visitors with its exceptional quality.


 • Commitment to Sustainability: Every stage of production, from cutting and packaging to temperature-controlled shipping, was rigorously managed to ensure quality and reduce environmental impact.

The Brazilian Pavilion at SIAL Shanghai 2024 was a true celebration of culinary excellence, showcasing how innovation, tradition, and sustainability are shaping Brazil’s agri-food industry. With its exceptional beef products, modern supply chain solutions, and commitment to quality, the pavilion offered visitors a comprehensive look into what makes Brazilian cuisine and exports so extraordinary.

 Key Achievements:


During the opening ceremony, Brazil’s representative, Mr. Marcos Galvao, announced that 38 new Brazilian meat processing plants received approval to export to China. This marks a significant step in strengthening the flourishing trade relationship between the two countries, further facilitated by platforms like SIAL.

Looking Forward to SIAL Shanghai 2025 (May 19–21)


Mark your calendars for SIAL Shanghai 2025, to be held at the Shanghai New International Expo Center. Featuring a dedicated meat exhibition area (E4–E7 halls), next year’s event will spotlight the finest beef, pork, seafood, and cured meats from Brazil and other global producers.

Don’t miss your chance! Pre-schedule your appointment with Brazilian exhibitors to explore their premium offerings and engage in direct conversations with top industry professionals.

SIAL Shanghai continues to be the ultimate platform for exhibitors and buyers to forge global connections. Join us in 2025 to witness the next level of innovation and excellence in the global food supply chain.

 

 

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