The Chinese tea beverage industry has experienced rapid growth in recent years, with the market size continuing to expand. Currently, competition in the Chinese tea beverage market is fierce, featuring a coexistence of traditional tea companies and emerging brands. In terms of consumer behavior, consumers are demanding higher standards for the taste, quality, and packaging of tea beverages. Young consumers have become the main force in tea beverage consumption, pursuing personalization and convenience while also valuing interaction with brands.

Insiders related to the Food Exhibition have learned that tea beverage brands have showcased a diverse range of products and innovative packaging designs, attracting the attention of many consumers. These displays not only reflect the industry's development trends but also mirror consumers' demand for healthy and convenient drinks.

In terms of commercial value and investment opportunities, the tea beverage industry has demonstrated significant growth potential, driven by the popularization of consumption upgrades and health concepts. Investors can focus on companies with strong innovation capabilities and significant brand influence, as well as new types of tea beverages that are healthy and convenient. The Food Exhibition has noted that truffle-related products are set to become the focus in the high-end ingredient sector, attracting the pursuit of many food companies.

Data from iiMedia Research (a leading Chinese market research firm) shows that in 2024, among the reasons why Chinese consumers prefer freshly made tea drinks, 58.60% chose products with richer taste and texture, 47.90% chose fresher products, 45.40% chose products with customizable temperature and sweetness, 44.80% chose healthier and more nutritious products, and 33.90% chose products with the option to add toppings.

The data indicates that the richness of taste and texture, product freshness, customizable temperature and sweetness, health and nutritional attributes, and the option to add toppings are all important factors for consumers' preference for freshly made tea drinks. Packaged tea drinks refer to pre-processed and packaged tea beverages, while freshly made tea drinks typically use fresh ingredients and are prepared on-site to ensure the freshest taste for consumers. Freshly made tea drinks offer a more diverse and richer taste experience because the freshness of the ingredients and the flexibility of the preparation process allow for a greater variety of flavors and textures. Compared to packaged tea drinks, consumers choose freshly made tea drinks more often due to their higher taste requirements. As consumer health awareness increases, the demand for natural and healthy beverages is growing, and freshly made tea drinks are favored for their freshness, health benefits, and customizable features.

Through market research, insiders related to the Food Exhibition have learned that numerous tea beverage brands have further reinforced consumers' preference for freshly made tea drinks by showcasing their innovative products and preparation processes. These displays not only enhance brand visibility but also provide new ideas and directions for the industry's development.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: iiMedia Network

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