In recent years, China's snack industry has been developing rapidly, with its market size continuously expanding. As consumers' demands for health, quality, and personalization increase, they are paying more attention to the health attributes and nutritional value of food, and are more inclined to choose products that are natural, additive-free, low-sugar, and low-fat. At the same time, young consumers have a greater preference for novel and interesting products, which has driven the innovative development of the snack industry. Against this backdrop, food exhibitions have become an important platform for the industry to showcase new products, technologies, and trends, attracting numerous enterprises and consumers to participate.

According to data from iiMedia Research (iMedia Research), in 2024, among the reasons why Chinese snack consumers purchase popular online snacks, 43.95% of consumers are driven by curiosity, 42.52% follow the trend or herd mentality, 38.22% choose them for their good quality, 37.58% for their great taste, and 36.46% for their beautiful packaging.

The popularity of trendy snacks is mainly due to the dual promotion of social media and e-commerce platforms. Their unique flavors, beautiful packaging, and influencer effects have stimulated consumers' curiosity and herd mentality. In today's fast-paced life, people pursue new experiences, and trendy snacks meet this need perfectly. At the same time, some products have won a good reputation through high quality, further expanding the market. When consumers make purchases, they are not only seeking delicious food but also sharing their experiences on social media platforms to showcase their lifestyle and taste. This psychology has made trendy snacks a kind of social symbol, accelerating their popularity. However, consumers should also approach these snacks rationally, avoiding blind following and choosing products that truly meet their taste preferences and health needs.

At food exhibitions, companies can showcase the latest product innovations, engage in face-to-face communication with consumers, understand market demands and consumer feedback, and thus better adjust their product strategies. Meanwhile, food exhibitions also provide opportunities for professionals in the industry to exchange and cooperate, promoting the overall development of the snack industry.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: iiMedia Network

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