As an essential choice for visiting relatives and friends and family reunions during festivals, pastry gift boxes have once again seen a surge in market demand. Data from iiMedia Research (a leading Chinese market research firm) shows that in 2024, the retail market size of China's bakery products reached 611.07 billion yuan, with a year-on-year growth of 8.8%. This figure indicates a promising future for the development of the bakery industry. Traditional Chinese pastries and bakery products have become the focus of consumer attention, with brand influence playing a significant role in consumers' choices.

According to the "Top 10 Most Popular Chinese New Year Pastry Gift Box Brands in China 2025" released by iiMedia Ranking (a brand ranking platform), the top 10 brands are: Daoxiangcun, Pujì, Flurich, 85°C Bakery Cafe, Dali Garden, Jiahua Food, Gangrong Food, Guangzhou Restaurant, Zhiweiguan, and Shenda. Among them, Daoxiangcun topped the list with a Golden Chart Index of 90.62, followed by Pujì (88.30) and Flurich (84.29) in second and third places, respectively.

Daoxiangcun, a time-honored Chinese brand with a history of hundreds of years, has won the favor of countless consumers with its exquisite craftsmanship and superior quality. In addition to Daoxiangcun, traditional pastry brands such as Zhiweiguan and Shenda have also performed well in the Chinese New Year pastry gift box market. According to the China Food Exhibition, the popularity of traditional Chinese pastries can be attributed to several factors. On one hand, Chinese pastries are loved for their unique textures and rich layers. On the other hand, consumers are increasingly health-conscious, and traditional Chinese pastries often emphasize the concept of "food as medicine" in their ingredient selection, offering nourishing benefits. Moreover, with the growing demand for low-sugar and low-fat products, Chinese pastries are continuously innovating to introduce more health-oriented options.

Both Pujì and Flurich are brands that balance tradition and innovation. Pujì combines tradition with modernity through its unique creativity and exquisite craftsmanship, launching several new-style pastry gift boxes that cater to the tastes of young consumers. Flurich, on the other hand, has gained widespread market recognition by offering a wide variety of products at moderate prices, meeting the needs of different consumers.

In recent years, traditional Chinese pastries have continuously incorporated fashionable elements in terms of production techniques, flavor innovation, and packaging design, satisfying the younger generation's pursuit of personalization and fashion. These innovations and fashionable elements have made Chinese pastries more in line with the aesthetic and taste preferences of modern consumers, winning them more favor. Bakery companies should keep pace with market trends and changes in consumer demand, continuously innovate their products, and emphasize the integration of health and nutrition in product development.

Beyond taste and texture, brand is also an important indicator for consumers to identify product quality. A well-known pastry brand often implies good reputation and assurance in terms of taste, quality, and safety. When purchasing, consumers tend to choose brands they are familiar with and trust. In the future, pastry and bakery companies should focus on enhancing brand value, innovating healthier products, and offering personalized customization.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: iiMedia Network

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