The Chinese ready-to-eat food industry has been growing rapidly in recent years, with sub-sectors such as instant noodles, frozen foods, and pre-prepared meals seeing a continuous expansion in market size. As consumers increasingly pursue health and quality, high-end and healthier products are gradually gaining favor. Meanwhile, the younger generation, who are the main consumers, tend to choose convenient, quick, and diverse-tasting ready-to-eat foods. From a commercial perspective, on the one hand, the popularity of online shopping has provided a new growth point for the industry. On the other hand, with the diversification and personalization of consumer demands, the ready-to-eat food industry has shown great commercial potential and investment value. Companies can seize market opportunities by innovating products, expanding online channels, and enhancing brand influence.

Data from iiMedia Research (iMedia Research) shows that in 2024, among the types of ready-to-eat foods purchased by Chinese consumers, 63.08% chose dry or powdered ready-to-eat foods (such as instant noodles and instant rice), 57.70% chose ready-to-eat foods (such as various pastries, steamed buns, and bread), 52.50% chose frozen foods (such as hot pot dumplings and dumplings), 38.03% chose canned foods, and 35.99% chose pre-prepared meals.

Dry or powdered ready-to-eat foods (such as instant noodles and instant rice) have become the most popular type of ready-to-eat food among Chinese consumers. These foods meet consumers' demands for convenient and delicious meals while adapting to their fast-paced lifestyles. Not only do they come in a wide variety of flavors, but their ease of carrying, convenient storage, and quick cooking also make them the perfect companions for a fast-paced life. In addition, with the increasing diversification and personalization of consumer demands, consumers are paying more attention to health when purchasing ready-to-eat foods. Healthier, more nutritious, and diversified ready-to-eat foods will become the trend for future development. Against this backdrop, the China Food Exhibition serves as an important platform for industry exchange and display, offering ready-to-eat food companies an excellent opportunity to showcase innovative products, expand market channels, and enhance brand visibility.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: iiMedia Network

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