The Chinese Spring Festival holiday movie market has developed rapidly in recent years and has become an important part of the Chinese film market. During the Spring Festival, the demand for movie-watching surges, and box office revenue increases significantly, demonstrating tremendous commercial value. From an investment perspective, the Spring Festival holiday movie market offers substantial profit opportunities for film production, distribution, and cinema chains. With the continuous maturation of the Chinese film market and the improvement of consumer tastes, high-quality and diverse films are more popular in the market, providing excellent investment opportunities for investors. The Chinese Spring Festival holiday movie market still has significant room for growth and development potential. With the ongoing development and innovation of the Chinese film industry, it is expected that the Spring Festival holiday movie market will continue to grow in the future, delivering considerable returns for investors.

According to data from iiMedia Research, 82.37% of consumers purchase puffed snacks in cinemas; 44.58% of consumers buy beverages; and 42.07% of consumers purchase fried snacks. These statistics indicate that the variety and quality of products at food exhibitions have a significant impact on consumer choices in cinemas.

Eating while watching movies can enhance the viewing experience, distract attention during boring plotlines, and relieve stress during intense scenes. Puffed snacks like popcorn are easy to carry and eat, do not dirty hands or create excessive waste, making them very suitable for consumption in public places like cinemas. Compared to other snacks, puffed snacks are usually more affordable, making them the preferred choice for many viewers during movies. New product launches and promotional activities at food exhibitions often attract a large number of consumers to try and purchase.

In addition, food exhibitions are not only platforms for showcasing new products but also important channels for understanding consumer needs and market trends. By participating in food exhibitions, cinemas can better understand audience preferences, thereby optimizing food supply strategies and enhancing the movie-watching experience. With the continuous growth of the Spring Festival holiday movie market, the influence of food exhibitions will further expand, bringing more collaboration opportunities for cinemas and food suppliers.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: iiMedia Network

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