Under the backdrop of rural revitalization and digital rural construction, new marketing models for agricultural products are constantly emerging. These models not only help farmers solve the problem of product distribution but also inject new vitality into rural economic development. China Food Exhibition analyzes and summarizes 7 "Agricultural Products +" models for you:

Agricultural Products + Catering

Combining agricultural products with catering services, using restaurants as a bridge for sales and experience, allows consumers to directly contact and purchase agricultural products while enjoying delicious food. For example, a hot pot restaurant in Beijing is located inside a greenhouse, where customers can see dishes being freshly picked and prepared, and can also directly purchase fresh agricultural products. The advantages of this model include enhancing consumer trust, increasing the added value of agricultural products, leveraging restaurant traffic to achieve dual sales. It is recommended to focus on the quality and characteristics of agricultural products, create unique consumer experiences, balance the three elements of "eating, playing, and learning," and increase interactivity.

Agricultural Products + E-commerce Live Streaming

Utilizing the intuitiveness and interactivity of e-commerce live streaming allows consumers to understand the growth and harvesting processes of agricultural products in real time, enhancing trust. The advantages include expanding sales channels, reducing sales costs, improving product freshness, and aiding brand development. It is recommended to ensure product quality and safety, focus on differentiation and personalization, and strengthen interaction with consumers.

Agricultural Products + Visible Agriculture

Through the Internet and IoT technologies, consumers can observe the production process of agricultural products in real time, achieving transparent management. The advantages of visible agriculture include enhancing consumer confidence, realizing futures order effects, and solving market access and food safety issues in traditional agriculture. It is recommended to increase technological investment, improve the traceability of product sourcing, and ensure information transparency.

Agricultural Products + Adoption Agriculture

Consumers adopt agricultural products (such as poultry, livestock, fruit trees, etc.) and remotely supervise the production process through Internet platforms. For example, the "Adopt One" platform offers a variety of adoptable products, allowing consumers to watch the growing environment in real time. This model meets consumers' demand for personalized, high-quality agricultural products and enhances their sense of participation and trust. It is recommended to ensure honest business practices, provide transparent adoption information, introduce smart agricultural technologies, and improve production efficiency.

Agricultural Products + Community

Establishing agricultural product communities through social media and offline activities strengthens the connection between consumers and agricultural products. The advantage lies in forming an integrated online-to-offline consumer-to-business model, converting regional consumers into loyal fans. It is recommended to use social media platforms to regularly publish content, conduct online and offline activities, increase user participation, implement membership systems, and enhance user retention.

Agricultural Products + Crowdfunding

Through crowdfunding platforms, agricultural products or projects are sold in advance to solve the problem of unsold goods and promote brand communication. The advantages include expanding sales channels, accumulating potential customers, and driving technological innovation in agricultural products. It is recommended to choose suitable crowdfunding platforms, focus on the authenticity and feasibility of projects, and enhance user trust.

Agricultural Products + Direct Sales Stores

Direct sales stores deliver agricultural products directly from the origin to consumers, reducing intermediary links and costs. The advantages include reducing middle channels, lowering product prices, and increasing interaction between agricultural products and users. It is recommended to choose suitable business locations, focus on product quality and service, and have government or leading enterprises take the lead to solve cost and management issues.

These "Agricultural Products +" models each have their own advantages and are suitable for different types of agricultural products and market environments. Whether traditional brands or emerging players, they can choose appropriate models based on their own resources and goals. Under the backdrop of rural revitalization and digital rural construction, these models will provide new ideas and opportunities for the sales of agricultural products and rural economic development.

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Source: Cunzan

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