As the acceleration of aging population in China, people over 60 years old now account for 18.7% of the total population, and this number is expected to reach 479 million by 2035. This trend poses challenges to the economic and social development, but at the same time, it provides a huge opportunity for related industries, especially the market for senior nutritional health foods.

The rise of the silver economy indicates the continuous increase in the demand for elderly care services, and it is expected that by 2035, the scale of the silver economy will reach 30 trillion yuan, accounting for 10% of GDP.

China Food Exhibition points out that the degree of aging in China is at a medium to high level globally, and the trend of a declining birth rate and longevity is deepening the aging process. The opportunity of the silver economy has stimulated the imagination of industry and investment, and industries related to the silver economy, such as elderly care services, elderly product consumption, and elderly health, are also showing an explosive growth trend.

Driven by the silver economy, the market for senior nutritional health foods has shown a broad prospect. Nutritional health foods are key to the health status of the elderly, the maintenance of physical functions, and the prevention and control of diseases, as well as the delay of the aging process. However, the types of senior nutritional health foods on the market are relatively scarce, mainly focusing on high-calcium, low-sugar, and low-fat modified milk powder, low-sugar and low-fat snacks, and prepared cereal powder foods. Product innovation is mostly concentrated in the field of nutritional supplementation, with few innovative achievements in key directions such as texture optimization, sensory shaping, and functional enhancement.

To innovate and develop senior nutritional health foods, it is necessary to clarify the health needs of the silver population, such as "three highs" (high blood pressure, high blood sugar, and high cholesterol), improving cognitive function, and promoting bone health. At the same time, advanced technology should be used to improve the texture of the products, such as high-pressure treatment, enzymatic hydrolysis, freeze-thawing, and irradiation, to adapt to the physiological characteristics of the elderly. In addition, companies should also try to develop pre-prepared nutritional health foods to meet the convenient needs of the elderly.

In summary, as an important part of the silver economy, senior nutritional health foods have great market potential. With the upgrading of consumption structure and policy support, senior nutritional health foods are expected to become the core driving force for the rapid development of the silver economy. Brands and companies should seize this opportunity to provide more high-quality, nutritionally compliant products for the elderly, promoting the sustainable development of the silver economy.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: China Food News

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