Healthy Food Expo consumers have long been interested in food/products that help relieve stress, anxiety and sleep issues, which is also a priority for people of all countries. Young consumers are particularly concerned about diet and nutrition and want to get health benefits from their food.

01 Development potential of probiotics

Probiotics are one of the ingredients that can be exploited in depth. The relationship between the gut and the brain has been widely concerned by everyone, and probiotics are also considered to be representatives of health. In addition to products that aid digestion, adding products that are good for mood and spirit will be a way for more probiotic brands to start broadening their appeal.

02 Mushrooms become mainstream

The growing variety of mushrooms looks set to play an important role in building emotional and psychological markets. One example is ericium cylindricum, a unique-looking fungus that has a long history of use in traditional Chinese medicine and is valued in Chinese herbal medicine for its ability to help people adapt to stress.

03 "Hyperlinks" with common foods

For consumers, functional foods are closely linked to ordinary foods in terms of enhancing emotional and mental health. Chocolate is a good ingredient for functional foods, partly because consumers already see it as a pleasurable food, and partly because chocolate can be varied to mask the particular taste of any particular ingredient.

04 Improving metabolism is good for health

Over the past 10 years, there has been a growing body of research on the link between metabolic health and various psychiatric disorders. This field, known as metabolic psychiatry or nutritional psychiatry, treats mental health conditions, at least in part, as metabolic conditions, much like diabetes or obesity.

05 Blood sugar effects

As consumers become more concerned with managing their blood sugar, there is a growing demand for diets that can maintain a healthy weight and good mood. Those in the food industry should take note that young women are most concerned about the link between blood sugar, mood and weight, and this generation seems to struggle with anxiety more than any other age group.

06 Don't be afraid of fat

A strong focus on physical and mental health among young people is driving demand for products that contain "fewer carbohydrates and more fat." HealthFocus International found that young people are reducing their fear of fat. In the future, more companies will combine weight management and happiness into the same product, but these products do not have claims about weight management, instead, the marketing words will be "better blood sugar levels, fewer carbohydrates, more fat or more protein", combined with "eat good mood" content, to connect with the needs of more young consumers.

07 Collagen, protein and amino acids

Consumers' desire for "products that work for me" makes them open to innovation. Bovine collagen is a highly nutritious protein that benefits skin, hair and nail health, and the concept is gradually being accepted by women of all ages, and functional foods containing collagen have become a necessity for many.

Summary

China is the world's largest functional food consumer market and has been continuously upgraded in recent years, which has promoted the rapid development of the functional food industry. China's functional food market will reach 285.7 billion yuan by 2025. Based on this, Chinese consumers will increase their demand for functional food, which will further promote the growth of the functional food market.

If you would like to learn more about the food industry, please visit the SIAL Shanghai website for more information.

Source: China Food and Drug Enterprise Quality and Safety Promotion Association

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