Globally, consumers at Healthy Food Expo are increasingly aware of the environmental and health benefits of organic food and the impact of their food choices on a sustainable food supply, as well as the link between diet and disease prevention, particularly boosting immunity. In this context, consumer demand for organic products is also growing.

According to DIResaerch research statistics, the scale of the global organic food market shows a steady expansion trend, the global organic food market sales will reach 878.75 billion yuan in 2023, is expected to reach 140026 billion yuan in 2030, 2023-2030 compound growth rate (CAGR) of 6.88%. Among them, North America is the largest market in the world, with a market share of about 45.17% in 2023.

Driving factor

Experts say consumers choose organic products primarily because of concerns about health and sustainability, two major decision criteria that they weigh carefully against other factors such as comfort and value for money.

With the improvement of people's health awareness, consumers are more and more concerned about the quality and safety of food. Organic foods are often considered healthier because they avoid synthetic pesticides, fertilizers, and genetic modification. Consumers are more willing to pay a premium for healthier, natural options.

Concerns about environmental sustainability are also driving the demand for organic food. Organic farming often uses sustainable agricultural practices that help reduce negative impacts on soils, water sources and ecosystems. Consumers are increasingly interested in environmentally friendly options, which is driving the growth of the organic food market.

Organic food category

According to the experts, "The share of organic and new products varies greatly depending on the food and beverage category. For some categories, such as baby food, it is very high in gold, while for others, such as desserts or ice cream, it is less important compared to other criteria such as indulgence or value for money.

"What we've observed among consumers is that in addition to organic products, other natural and sustainably-focused claims and products are also associated with it." One of these is regenerative farming, a concept that is very attractive to consumers and is coming to the fore in new products being launched in the market."

At present, the abundance of organic products in the domestic market is relatively limited, especially in the relatively weak development of packaged food and beverage categories, but this trend is still developing. In the overseas market, with the gradual emergence of the potential of the organic market, both organic franchise brands and traditional food industry giants are actively exploring innovation, aiming at diversified organic consumer groups, carefully create a series of organic products or sub-brands to enrich market choices.

The organic food industry has shown strong momentum and broad prospects on a global scale. As consumers increasingly pursue a healthy lifestyle, as well as the awareness of food safety and environmental protection, more and more people are inclined to choose organic food. In the future, organic food is expected to continue to expand its market share on a global scale.

If you would like to learn more about the food industry, please visit the SIAL Shenzhen (South China) website for more information.

Source: Food and Beverage Industry Watch

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