Summer is coming, the "2024 China Chinese health water industry development trend Insight Report" released by the Prospective Industry Research Institute shows that the Chinese health water market is showing an explosive growth trend, and the vitality forest free water leads the Chinese health water track with 58% market share, and the track is expected to have a compound growth rate of more than 88% in the next five years. By 2028, the market size is expected to exceed 10 billion yuan.

Chinese health water category growth is rapid, vitality forest once again step on the tuyere?

According to the report, five years after the launch of red bean water in 2018, there are only four brands in China, and the industry is still in its infancy. With the vitality forest 2023 early into the game vitality free water, the same year has 5 brands into the Chinese health water track, and by 2024 so far there are 10 players into the Chinese health water industry, more and more industry participants are rapidly increasing. From the perspective of the development process of the category, the vitality forest seems to step on the tuyere again.

"Steady landing in free water"

People close to the vitality of the forest revealed that Tang Binsen said in the eighth anniversary internal letter of the vitality of the forest that the water "landed firmly" : "Users in the end do not need the vitality of the forest? After a week of thinking, I finally want to understand: as long as the vitality forest insists on doing a good product that meets the needs of users, the world needs us. Six years ago, we created the sparkling water category, after which the alien electrolyte water boosted the domestic sports drink trend, including the free water that later focused on Chinese health also landed steadily in the market, in a sense, it also won a little reward."

From the overall scale, China's Chinese health water market in 2023 reached 450 million yuan, an increase of more than 350%, is expected to reach 10 billion by 2028, this data fully proves the huge potential and development prospects of the Chinese health water market. It is worth mentioning that although the vitality of the water in the market late development, but with the vitality of the forest's brand influence and innovation ability, the product once released quickly occupied the Chinese health water market, less than a year to achieve more than 100 million sales, the market share is as high as 58.6%.

High quality raw material origin competition is fierce, "boil" process to restore the taste of cooking

Chinese health water is favored by many consumers at Health food exhibition, thanks to clean ingredients and no extra additions. Nearly half of the brands benefit from the advantages of its raw material origin, such as vitality free water mainly uses high-quality red beans and mung beans in Northeast China, high-quality pearl barley in Yungui, high-quality red dates in Xinjiang, high-quality wolfberry in Ningxia and so on. These raw materials not only ensure the taste and quality of Chinese health water, but also become the embodiment of the core competitiveness of the brand. In addition, some brands also choose to add regional ingredients to increase the variety of flavors.

In addition to the fierce competition in raw material origin, the production process is also a battlefield for major brands to play differentiation. At present, the main production process of Chinese health water is "boiling" and "extraction". Taking the two major brands as an example, the advantage of the cooking process used by Vitality Free water is that it can keep the nutrients more comprehensive, while removing the bad taste in the process of slow cooking and retaining the original taste of the ingredients. On the other hand, Koyak uses extraction process to retain nutrient trace elements by concentrating and removing sugar and fat, and removes impurities after multi-layer filtration. The extraction process is widely used because of its high production efficiency.

Chinese health water rise: young, diversified and huge growth potential

It is worth noting that the consumer groups of Chinese health water are mainly concentrated between 18 and 36 years old, which brings new challenges and opportunities to the industry. In terms of application scenarios, Chinese health water shows a diversified trend. Consumers of different age groups have different needs for health care water, the elderly may prefer products with a nourishing effect, while young people tend to choose health care water with unique taste.

Looking forward to the future, the development prospects of Chinese health water industry are broad. Enterprises should continuously improve product quality and services to meet consumers' pursuit of a healthy lifestyle. It is believed that Chinese health water is expected to become an important force to promote the prosperity and development of China's beverage industry, and bring more healthy and pure drink choices to consumers.

If you want to learn more about the food industry, please visit the Health food exhibition website to learn more.

Source: Jiangsu Aging Industry Association (public number)

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