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sial shenzhen 2024| Breaking through the boundary of innovation when coffee "meets" olive oil

2024.07.16

       In the past two years, specialty coffee has become a new trend in the coffee market. Specialty coffee is coffee with various dairy products, flavored syrups, fruits and alcohol, and other ingredients, with creative combinations. For example, last year's hot Ruixing soy latte, white wine and coffee, an unexpected combination that attracted a lot of attention for a while. Many coffee chain brands have been constantly on the new specialty products, Cudi previously launched a rice milk latte, adding rice syrup in the coffee, Manner launched "Hi stick American style", "Tang Li American style", etc., with coffee with whiskey and lemon. The new brand of Tea Budo Coffee, "Café Grey", has launched a series of butter products, including Butter Australia White and Butter Dirty, etc. The combination of butter and dairy products makes the coffee taste smoother.

 

  Many coffee brands regularly add new seasonal specialty coffees. Combined with spring ingredients, Ruixing newly launched camellia latte, celluloid cherry blossom latte; Starbucks seasonal new product is "strawberry cream cheese flavor mousse concentrate". Seasonal ingredients that have been used in coffee include cinnamon, hawthorn and camellia, which can be said to be fresh.

 

  Recently, Starbucks launched the Oleato series of drinks, which breaks the mold by incorporating Italian Partanna Extra Virgin Olive Oil into the coffee.

 

  Steamed or whisked, the olive oil delivers a fresh, full-bodied green apple aroma, which blends beautifully with the coffee to create a ripe, fruity sweetness and the olive oil's signature pungent finish, resulting in a smooth texture and delicate, rich mouthfeel. Chilled concentrated nutty aroma is particularly strong, Starbucks related responsible person told reporters that the aroma comes from the olive oil, oatmeal milk, and the coffee itself floral and fruity aroma of the collision, coupled with about 15 seconds of stirring vibration shaking process so that the aroma can be fully stimulated.

 

  It is understood that the olive oil used in the Italian olive drink series was born in the town of Partanna in the south of Sicily, Italy, where the Mediterranean sunshine, warm winds and fertile soil have given rise to a unique climate for cultivating high-quality olives.

 

  Although major brands add a variety of raw materials to their coffee, the combination of coffee and tea is one of the most obvious trends.

 

  The popular products launched by Ruixing, such as Malmolive Latte, Biluo Zhichun Latte, and Orchid Rhythm Tieguanyin Latte, belong to this type of tea coffee. Among them, Biluo Zhichun Latte sold 4.47 million cups nationwide in the first week of its launch. The fusion of tea and coffee has brought richer layers and possibilities to coffee, and is also more in line with the needs of "workers" to refresh their minds.

 

      Ruixing, Starbucks, Manner and other coffee chain brands to launch the popular tea tea, while the tea supply chain more advantageous to the new tea drink brand is more focused on this track, and more prominent local tea characteristics, such as tea last year in Shenzhen opened the "magpie curry", in accordance with the different categories of tea launched the Chaoshan monocotyledon tea, Chinese original leaf tea and other series of tea curry. Tea color to the Guangzhou Daily all-media reporter said that the store is currently the main promotion of the "thirty and Li" and other fruity, floral flavor of the strong palatability of the tea curry.

 

At Sial Shenzhen, you can learn more about coffee trends.

 

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