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International Drink in Catering Forum

International Drink Conference

Data shows that in 2024, China's catering industry revenue reached 5,571.8 billion yuan, a 5.3% YoY increase. However, first-tier cities such as Beijing and Shanghai showed negative growth in the first three quarters, high-end restaurants experienced a wave of closures. As county economies expand and consumer purchasing power rises, the catering market is shifting toward mass-market and affordable dining, which is becoming the mainstream trend. Meanwhile, smaller, flexible, and cost-efficient restaurants are emerging as a key innovation trend. With China's catering market growing, chain restaurants are increasing, but forcing many restaurants into "price wars", which is also prompting more catering brands to explore overseas markets.

SIAL Global Food Industry Summit - International Drink in Catering Forum will invite leading catering groups, popular single-store brands, chain restaurant representatives, major coffee and new-style tea brands to discuss the topics such as industry development trends, brand competitiveness building, global expansion strategies, product innovation trends, etc.

International Drink in Catering Forum  Agenda
10:00-12:30, 20th May 2025, Shanghai New International Expo Centre E4A118
09:30 Registration
10:00

Opening Remark by the Organizer

Elaine CHIA

Comexposium APAC CEO

10:10

2025 China Catering Industry Development Insights

Bo WANG

Founding Partner of Fanqie Capital

10:35

Coffee + Lunch, Redefine the Business Model of Coffee Brands

Albert LI

CFO of Tim Hortons China

11:00

Keys to Create High-traffic Products

Yang LI

Founding Partner of Zhu Guang Yu Hotpot 

11:25

The Key for International Beverage & Catering Brands Growth

Xinyu DENG

Founding Partner of Shangpu Group

Partners

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Onsite Tickets Will Be Priced At USD30