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Outbound Workshop

Outbound Workshop

In 2024, Chinese F&B enterprises are accelerating their global expansion. For example, Genki Forest entered 591 Costco stores in the U.S. and 109 in Canada; Qiaqia built brand recognition in South Korea by distributing sunflower seed tasting packs to 500+ local schools; Freshippo partnered with overseas Chinese communities in the U.S., Southeast Asia, and Australia to target its private-label products to local markets; WALOVI has established 56 herbal tea museums overseas to promote Chinese herbal tea culture; Shoo Loong Kan used traditional Chinese interior designs to attract foreign customer; Cha Hua Nong has already opened 4 stores in Toronto. F&B enterprises' overseas expansion further reflects the fierce competition in the domestic market and highlights the huge potential of the overseas market. As more and more enterprises venture into international markets, how much room is left on the global stage? How to open an overseas market? Facing the volatility and complexity of international markets, how to accurately select the target destinations? How to overcome differences in dietary habits and cultural preferences to build local consumer awareness?

SIAL Global Food Industry Summit - Outbound Workshop will invite industry experts to conduct comprehensive, multidimensional analyses of market size, growth potential, consumer demographics, consumption habits, and marketing strategies, aims to help F&B enterprises - whether already expanding internationally or planning to do so - better understand their target markets, quickly establish brand recognition among local consumers, and develop scientifically grounded, highly effective marketing strategies, laying a solid foundation for their global expansion.

Outbound Workshop   Agenda
10:00-12:30, 21st May 2025, Shanghai New International Expo Centre
09:30

Registration

10:00

Speaker Sharing

 

Discussion, Q&A

Contact

General

Tel:+86 (10) 8572 8347

Tickets

Tel:+86 (10) 8572 8347

Sponsor

Tel:+86 17512524190

SIAL Shenzhen 2024

Exclusive Gateway to Southern China Food and Beverage Booming Market

100000+ F&B Products

Sep 2-4, 2024

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