International Drink in Catering Forum

International Drink Conference

The catering industry is gradually recovering in 2023, statistics show that as of October 2023, China's catering industry has generated 4,190 billion yuan in revenue. But as store closures abound, growing amid fierce competition has become a daunting challenge. Many catering businesses are now transitioning to a compound business model that incorporates dining in, food delivery, retail and group buying to build their competitiveness. The overall growth rate of the tea beverage industry has slowed down and has entered an era of competition based on strength. Product innovation, quality upgrading, marketing optimization, digital transformation, overseas expansion, etc. have become methods for brands to create new growth curves. As the third most important channel for beverage sales, catering enterprises have created a model that combines catering and drinks to enrich their service and consumer experience and find new revenue streams.

International Drink in Catering Forum  Agenda
10:00-12:30, 29th May 2024, Shanghai New International Expo Centre
09:30 Registration

Opening Remark by the Organizer

Anna LI

Managing Director of Comexposium-Sial Exhibition Co., Ltd., CEO of SIAL in China


The Blockchain Application in Food Safety & Brand Protection 


Director of Supply Chain Division, NSF China


The Application of Yeast in Healthy Aging


Food Application Center Manager of Biospringer


China's Craft Beer Market Development Trends

Qing LI

Founder and President of UrBrew (China) Brewing Co. Ltd.


New Alcohol-free Healthy Drinks


Technical Sales Manager/China, Yakima Chief Hops


Healthy Food Ingredient Innovation for Aging



Tel:+86 (10) 8572 8347


Tel:+86 (10) 8572 8347


Tel:+86 17512524190

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