Asia’s largest food innovation exhibition, SIAL China
welcomed a record number of exhibitors (3,200) and professional visits
(101,134) in 2017. Exhibitors from 67 countries occupied 149,500 sqm of
exhibition space and presented the latest products and food trends to
professional visitors including, high-level governmental delegations and
decision makers (83-percent). At SIAL China 2018, expanded dedicated Meat,
Dairy, Wine, and Beverage zones, International Cold Chain Logistics Hall,
visitor access to events, and theme specialty area will further promote
commerce, culture, and innovation between Asian and international markets. SIAL
China 2018 is estimated to welcome a new record number of visitors and
exhibitors.
In 2017 China’s food market experienced many changes.
According to a report released by the Boston Consulting Group and AliResearch[i],
the upper-middle-class, affluent families and younger generations in China
emerged to become the main consumer group and shaped food trends through their
demand for quality, safe, and convenient products, and influenced marketing
with their growing interest in food brands and original labeling. Now in its nineteenth
year, SIAL China 2018 will continue to connect the Asian and international food
industry, promote innovation and collaboration to meet new and changing
consumer demand.
From May 16 to May 18, 2018, at the Shanghai New
International Expo Center, exhibitors from 21 food sectors, occupying 13
exhibition halls and 162,000 sqm will exhibit their products at SIAL China.
Meat, Dairy, Wine, and Beverage remains four of the top food industry growth
sectors in China and will have their own dedicated halls. Cold Chain Logistics
remains one the sectors with the highest growth potential due to quickly
growing fresh food e-commerce and on-demand industry. As a result, at SIAL
China 2018, the designated International Cold Chain Logistic Hall will be
expanded.
SIAL China's Events, a key attraction for visitors and
exhibitors, will continue to collaborate with top associations and
professionals like the World Associations of Chefs Societies (WACS) and Wine
masters and renowned sommeliers. These collaborations will share the latest
food innovations, trends, and techniques with visitors and exhibitors.
At SIAL China 2018, visitors and exhibitors will be able to
experience cooking demonstrations at La Cuisine and Seafood Fest’. Learn from
wine masters and renowned sommeliers at Wine Innovation Forum, watch a live dessert
demonstration at Chocolate World, explore the essence of tea at the China
National Specialty Tea Brewers Cup, exchange inspiration at Retail &
Hospitality Forum, learn the most current global consumption trends with World
Tour, and see the most cutting-edge products at SIAL Innovation. Registration
for SIAL Innovation 2018 will open at the beginning of January 2018.
“SIAL China 2017 was an incredible showcase of the latest
food innovations and trends. With Asia’s food and beverage sectors experiencing
strong growth and demand globally, we wanted to offer our exhibitors and
professional visitors a smart platform that would support the further
integration of Asian and global food markets.” Said Jim Liu, President of SIAL
China.
To further enhance international cooperation and innovation
at SIAL China 2018, the exhibition will also offer e-business services,
including a Match-Making System and BAB platform. These platforms will allow
participants to connect with each other based on their business interests. In
2017, 1,780 meetings were arranged using Match-Making System, a free service
open to all exhibitors and pre-registered visitors offering targeted meeting
arrangements and scheduling assistance. Using artificial intelligence
technology, BAB platform connects businesses with other businesses, agents and
alliances, effectively extending SIAL China from a three-day annual exhibition
to a 365-day comprehensive global business platform.
SIAL China is dedicated to offering an immersive and international experience to exhibitors and professional visitors. For more information about SIAL China, or to register for SIAL China 2018, please go to www.sialchina.com. The registration system for exhibitors and visitors will go online in early January 2018.
