BEIJING
– April 7, 2017 – SIAL CHINA, Asia's largest food and beverage exhibition,
in cooperation with SIAL’s trends and innovation partner, XTC World Innovation,
has released the 2016 annual food innovations and trends analysis report.
Specific market insights from the report were discussed with local experts at seven
SIAL China press conferences, held across Asia, including South Korea, Taiwan,
Japan, Vietnam, Thailand, Hong Kong, and Indonesia. In 2016, innovations in
pleasure and health products were leading in Asia and worldwide. Pleasure
innovations were represented in more than one out of two food products, while
health focused products increased from 2015 and accounted for a third of the
innovative offerings. This was shown to be largely driven by shifting consumer
trends over the last decade.
In
the China market, according to XTC data, pleasure innovations accounted for
56.4%, while health products represented 24.6%, the top two trends compared
favorably to physical, convenience, and ethics in 2016. These trends have not
gone unnoticed at SIAL China. SIAL Innovation, as one of the most popular
professional events at SIAL China, last year attracted a record-breaking 353
participants and 193 exhibitor submissions. In total, 151 innovative products
were selected by a jury, of which 10 were selected to be finalists for their
contributions to Asia’s food product innovation. Trojka Drink, a sports drink developed
by Isoline Trade, S.R.O., from the Czech Republic, was awarded the 2016 Gold
Award; EGNIS INC., was awarded the Silver Award for Lab Nosh, a nutritional
meal; while JUST WATER INTERNATIONAL LTD from New Zealand received the Bronze
Award for its Elite Manuka Honey Water. Each product aims to bring enjoyment
and pleasure to consumers through quality ingredients and product design.
“SIAL Innovation is the only
international contest with a presence in the four corners of the world. Made up
of food-industry experts, and held in partnership with XTC World Innovation,
the jury rewards 10 finalists and hands out the Gold/Silver/Bronze Awards. It
recognizes the most cutting-edge products in the industry, and past winners
have benefitted from increased media exposure and the right to use the SIAL
Awards logo in product marketing and promotional activities. At SIAL China 2016,
Trojka Drink has received significant visitor traffic and new business
opportunities after winning the Gold Award. All the winners will benefit from
the unique opportunity of travelling the world displaying their products in a
dedicated area, called World Champions Tour, within all the SIAL network shows
taking place in Canada, Toronto and Montreal, China, the Philippines, Indonesia,
France and the Middle East.” Jim LIU,
President of SIAL China commented.
For
SIAL China 2017, SIAL Innovation
will be on full display in Hall E3.
All exhibitors can register their products on the SIAL Innovation platform
before April 7, 2017. For more information please visit:
www.sialchina.com/events/sialinnovation.html
SIAL CHINA 2017
17 - 19 May, 2017
Shanghai New International Expo Centre
www.sialchina.com
Join us on:
www.twitter.com/SIALChina
www.linkedin.com/groups/SIAL-CHINA-3753291
SIALChina Weibo
About
SIAL China
Organized by Comexposium, SIAL China is the biggest food and beverage show in Asia and an integral part of the SIAL Network, the leading global network of shows dedicated to the food and beverage industry, with seven shows (SIAL Paris, SIAL Canada, Montreal and Toronto, SIAL China, SIAL Middle East, SIAL ASEAN Manila and SIAL Interfood in Jakarta) that bring together 14,000 exhibitors and 330,000 visitors from 194 countries.
About COMEXPOSIUM
