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Promoting sports drinks: Debunk the myths and boost your communications strategy

2021-03-31

Promoting sports drinks: Debunk the myths and boost your communications strategy

Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products.

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Cereal Partners Worldwide talks breakfast renovation: 'Innovation can be less, rather than more'

2021-03-30

Cereal Partners Worldwide talks breakfast renovation: 'Innovation can be less, rather than more'

The joint venture between Nestlé and General Mills is taking a ‘dual strategy’ approach to cereal renovation that is ‘both reductionist and increasing’...

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Food and agriculture industries play pivotal role in the greater economy By Jay Sjerven

2021-03-29

Food and agriculture industries play pivotal role in the greater economy By Jay Sjerven

The study estimated the number of jobs in food and agriculture-related industries, the wages and benefits paid to their employees, and the value their production...

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Sugar reduction: more than just a number

2021-03-26

Sugar reduction: more than just a number

Replacing sugar with alternative ingredients may not be new, but it remains a driving force in product development.

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'Cachaça is far more than the Caipirinha!’

2021-03-19

'Cachaça is far more than the Caipirinha!’

For those who know Cachaça, it is usually associated with a Caipirinha cocktail. But the drink has far more to offer:...

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